Implementation of Increasing Sales and Work Productivity of MSMEs Patchwork Mats in Gondangrejo Village

Authors

  • Naufal Afif Universitas Muhammadiyah Magelang, Indonesia
  • Evan Nur Syahbani Universitas Muhammadiyah Magelang, Indonesia
  • Muhammad Tsabit Imana Universitas Muhammadiyah Magelang, Indonesia
  • Zahra Aisy Khairin Nisa Universitas Muhammadiyah Magelang, Indonesia
  • Alfi Dina Lestari Universitas Muhammadiyah Magelang, Indonesia
  • Alif Mustaqim Universitas Muhammadiyah Magelang, Indonesia

DOI:

https://doi.org/10.53017/ujcd.249

Keywords:

Digital marketing, MSME, Rebranding

Abstract

The purpose of this service is to provide socialization, training, and rebranding for UMKM Keset Abadi Dusun Bekelan that with digitalized marketing and good branding it will be able to expand the range of customers from the products sold and also retain existing consumers. The method used to achieve this goal is to carry out two service activities, namely socialization and training, as well as product rebranding. The results achieved are the understanding and knowledge of the UMKM Keset Abadi business actors in operating social media as a means of digital marketing.

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References

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Published

2024-07-31

How to Cite

Afif, N., Syahbani, E. N., Imana, M. T., Nisa, Z. A. K., Lestari, A. D., & Mustaqim, A. (2024). Implementation of Increasing Sales and Work Productivity of MSMEs Patchwork Mats in Gondangrejo Village. Urecol Journal. Part F: Community Development, 3(1), 1–6. https://doi.org/10.53017/ujcd.249

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